Brand Kits

	Solopreneur	Startup	SME	eCommerce
Brand Positioning
Brand Story	✔	✔	✔	✔
Brand Gift	✔	✔	✔	✔
Brand Personality	✔	✔	✔	✔
Tone of Voice	✔	✔	✔	✔
Customer Personas	✖	✔	✔	✔
Competitor Analysis	✖	✖	✔	✔
Visual Identity
Logo (chosen from 3 concepts presented)	✔	✔	✔	✔
Brand colour palette	✔	✔	✔	✔
Font suite	✔	✔	✔	✔
Brand guidelines book	✖	✖	✔	✔
Collateral
Printed business cards (100)	✔	✔	✔	✔
Printed postcards / leave behinds (100)	✖	✔	✔	✔
Notebooks (50)	✖	✖	✔	✔
Signage Design	✖	✖	✔	✔
Vehicle Wrap Design	✖	✖	✔	✔
Extra output of your choice (such as coasters, tee shirts, pamphlets or anything else).	$350 per output	$350 per output	2 Included	2 Included
Digital Stationery Suite
Email Signature	✔	✔	✔	✔
Email Marketing Template	✖	✔	✔	✔
Google Docs Letterhead	✖	✔	✔	✔
Word Letterhead	✖	✔	✔	✔
Google Slides Template	✖	✖	✔	✔
Powerpoint Template	✖	✖	✔	✔

Website
Copywriting	Basic	Standard	Premium	Premium
	We work with you to refine your copy, 4 hours max.	We work alongside you, 6 hours max.	We take the lead and ask you all the questions we need to take care of the copy, 8 hours max	We take the lead and ask you all the questions we need to take care of the copy, 8 hours max
Imagery	Stock	Shot Basic	Shot Basic	Premium
	We use a combination of your supplied images and stock photography.	We use a combination of supplied and stock images, as well as basic photography we'll shoot, which includes: your team profile photos (up to 15) and 2-5 images of your building/business in one location, over one shoot	We use a combination of supplied and stock images, as well as basic photography we'll shoot, which includes: your team profile photos (up to 15) and 2-5 images of your building/business in one location, over one shoot	As per Shot Basic, PLUS either:- One 10 hour studio shoot for product photography OR - One 10 hour outdoor lifestyle shoot
Video	Supplied	Supplied	Supplied + Stock	Premium
	Option to use video you supply on your website	Option to use video you supply on your website.	Option to use a combination of video you supply, as well as stock paid/free video, which we'll edit together to use as a video for your website.	Same as Supplied + Stock PLUS a 30-90 second brand video shot in 10 hours or less in one location. Video can be used to feature your products, or your staff and story.
Website design and build	✔	✔	✔	✔
Fully integrated eCommerce from Shopify	✖	✖	✖	✔
Product architecture setup	✖	✖	✖	✔
Product filtering setup	✖	✖	✖	✔
First 10 products uploaded	✖	✖	✖	✔
Key Shopify apps installation	✖	✖	✖	✔
Social Media
Facebook Account Setup or Reskin	✔	✔	✔	✔
Instagram Account Setup or Reskin	✔	✔	✔	✔
Later.com Setup	✖	✔	✔	✔
Instagram Post Templates	✖	✔	✔	✔
Behind-the-Scenes Admin
Google My Business Setup	✔	✔	✔	✔
Domain Name Purchasing	✔	✔	✔	✔
Domain Name Setup	✖	✔	✔	✔
Basic SEO	✖	✔	✔	✔
Google Email Setup (branded with your domain name)	✖	✔	✔	✔
Price	$8,500	$11,500	$14,500	$POI